SEEKING ALPHA MARKETING AUDIT
A full review of every marketing unit your Investing Group controls.
Each surface checked against its real character limits and the patterns that convert on this marketplace, delivered with install-ready copy for the fixes that matter most.
The audit is a one-time project for a one-time fee. Some engagements continue into ongoing work afterward, decided once the audit is delivered.
Request an Audit
THE DIFFERENCE
Written for your marketplace, not for marketing in general.
Before founding Leicht LLC, Isaac Leicht spent over 4 years as Growth Manager for Seeking Alpha's Investing Groups marketplace, working alongside the team as the business scaled across 100+ Investing Groups. He helped build the marketing guidance many of those services still work from.
He now runs marketing for services on that same marketplace. That background is the reason this audit arrives specific rather than general: whether your elevator pitch is using all 75 characters or 40 of them, whether the image in your in-article unit is hyperlinked to your landing page, whether your Day 3, Day 7 and Day 11 onboarding emails exist at all.
Most services have two of those three wrong, and none of them are visible from the outside.
Investing Group landing page for High Dividend Opportunities. Rebranded after a full audit of what the page's own conversion data was saying.
SCOPE
Every surface, against its actual constraints.
The public front door
Elevator pitch and service description: the two lines that carry your service across the directory and the site, both hard character-capped
Landing page: banner, headline, opening argument, proof structure, plan presentation, and the specificity that separates it from every other page in the directory
Analyst bio and public profile, including the first-sentence link most services waste
Top service features: which of the available marketing icons you selected, and whether they are the six that actually sell your service
The conversion surfaces
In-article marketing unit: body copy, CTA, and whether the image is doing its job as a link rather than decoration
New Follower Email: the highest-intent asset most services never touch
Abandoned cart copy: character-limited, and usually still the platform default
Pricing and plan presentation: tier framing, feature ordering, button copy
Onboarding and retention
Welcome email: character-capped, no links, and the one message every new subscriber opens
The Day 3, Day 7 and Day 11 onboarding sequence: three slots, and most services use one or none
Welcome chat: whether new members know which room to go to first
Cancellation email: the last chance to keep a subscriber, and usually the least considered message a service sends
Chat, Resources, and Getting Started: where members decide whether to renew
Above the units sits the part individual fixes cannot solve: publishing cadence, promotional sequencing, campaign timing, and the free-to-paid path, including the owned channels feeding it.
In-article marketing unit for Tech Insider Network. Rebuilt around the audit findings, informed by subscriber survey results.
DELIVERED
Findings you can act on the same week.
Install-ready copy
Replacement copy for the highest-leverage units, written to each one's limits and formatted so whoever installs it can work from it directly. No interpretation required. This is the part that lets the work continue without us.
Findings
Every surface reviewed: what is live now, what is working against you, and why. Ordered by impact rather than by page.
Priorities
A ranked list, so you know what to do first if you only do three things.
Open items, with owners
Anything outside the audit's scope, named and assigned, so nothing sits unresolved in a comment thread.
Investing Group landing page for Growth Investor Pro. Every section reworked from audit findings, with performance data driving the priorities.
TWO WAYS
Same work. Different demand on your time.
Direct
One week. We review, decide, and deliver, with one round of clarifying questions and no formal approval cycle. Best if you would rather move quickly than sit in review. Most services get more from this version.
Collaborative
Three to four weeks. Scheduled review checkpoints and two revision rounds, so your team sees and approves each stage as it lands. Built for teams with multiple stakeholders or an established approval process.
In-article marketing unit for High Dividend Opportunities. The audit's highest-priority fix, rebuilt to maximize conversions.
ONGOING
The audit fixes the units. Content keeps them fed.
Marketing units convert the readers who reach them. What brings readers in the first place is a steady flow of Premium articles and free-tier blog posts, published on a schedule, written to pull from search and social and to move free readers toward paid.
Available as an ongoing engagement alongside or after the audit: content strategy and production for your Premium article flow and your free-tier and blog content, including topic planning, publishing cadence, and the promotional sequencing that connects each piece back to the units the audit fixed.
Optional, and separate from the audit. Some services take the audit and run the content themselves.
PRICING
Scoped to your service and your platform footprint.
Pricing scales with the size of the service. A $200K publication and a $2M publication should not pay the same for the same work. Where it makes sense, we will trade a lower fee for a share of the growth that follows.
Send your service name. We take a first look before the call.
The conversation starts with findings rather than questions.
Request an Audit